After executing key campaign art across out-of-home, digital, and print placements, complete with a hand-drawn "Make Pizza" wordmark adapted for both English & French speaking markets, I built a campaign book giving the Ooni team the tools to faithfully create ads as needed, featuring detailed instructions and user-friendly assets.
In an effort to adapt the creative to placements with a higher degree of user engagement, I ideated and mocked up the "Pick My Pie" extension of the campaign across digital touchpoints, including a splash page and Instagram Reel ads, that encouraged viewers to interact with the brand for a customized pizza idea that naturally flowed into purchasing opportunities.
Grain Theory was born out of passion, experimentation, and obsession with quality in craft beer. The brand needed to be up to the task.
We went back to the basics - just like the beer, the branding was founded on quality ingredients. Vintage grain bags, with designs evoking local craft and authenticity, informed the striping motif that supported a custom script wordmark designed to bring energy and quality to a craft beer scene sorely lacking in enthusiasm.
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