Packaging • Illustration • Art Direction

Whole Foods' top-shelf house brand needed a refresh to match its quality and authenticity. Canales & Co was tapped to provide some ideas, and in close collaboration with the Whole Foods Market creative team, I concepted and defined a direction that utilized woodblock illustration and tie-dye inspiration to jump off shelves nationwide.

Campaign • Packaging • Copywriting • Art Direction

Cape May is the quintessential American summer town, where people from all over gather to experience the beaches, boardwalks, and idyllic architecture. Cape May Brewing Co., New Jersey's largest craft brewery, brewed their first light beer to tap into a market that loves craft but grows ever-increasingly calorie averse, and the brewery needed a campaign to get the product off the ground and into people's coolers. I led the development from concept to can to copy, building off the brand's established foundation while creating a uniquely refreshing character inspired by good old fashioned editorial beer ads.

Branding • Illustration • Fine Art • Layout

Nic & Junior are two chefs from different backgrounds with a shared dream. Duas Almas, Una Visione: two souls, one vision, and a need for great design to match. Fittingly, I worked hand-in-hand with the Canales interiors team to bring a new vision to life through branding, collateral, and spaces, drawing inspiration from Brazil, Italy, and folklore to create something that feels timeless while being entirely new.

Branding • Illustration • Apparel • Packaging

Bringing a top-tier craft beer experience to a West Texas town demanded more than just good product (although the Grain Theory team has that in spades). I led the brand building from the ground up, starting from a place of quality and authenticity and expanding across apparel, packaging, and signage to create a look worthy of setting a new standard in Abilene.

Campaign • Illustration • Apparel • Animation

Ooni tasked Canales & Co. with cooking up a campaign to portray the joy and community of making pizza. I concepted & produced the winning direction, executing across print and digital applications before developing a full merchandise collection to inject cheesy, gooey fun into Ooni's brand presence to match the joy they bring to households all over the world.